FMCG Allied Expo Virtual Online Expo. Focused Sectors Food and Beverages, Personal Care Products, Natural Products, Organic Products, E-Commerce, Warehousing, Logistics.
Increasing disposable incomes paired with people’s distinct preference for brands have made the Fast-Moving Consumer Goods (FMCG) sector India’s fourth largest. Household and personal care account for 50% of FMCG sales in the country, as per the latest sector updates by the India Brand Equity Foundation (IBEF). Rising awareness levels, easier access and changing lifestyles have been the key growth drivers. The urban segment accounts for a revenue share of around 55%. The semi-urban and rural segments have been growing at a rapid pace and FMCG products account for 50% of the total rural spending.
The Government has allowed 100% Foreign Direct Investment (FDI) in food processing and single-brand retail and 51% in multi-brand retail. This would bolster employment, supply chain and high visibility for FMCG brands across organised retail markets thereby bolstering consumer spending and encouraging more product launches. The sector witnessed healthy FDI inflow of US$ 16.28 billion during April 2000–March 2020.
Goods and Services Tax (GST) has proved beneficial for the FMCG industry as many of the products like soap, toothpaste and hair oil now come under the 18% tax bracket against the previous rate of 23–24%. Also, GST on food products and hygiene products has been reduced to 0–5% and 12–18% respectively.
Rural consumption has increased, led by a combination of increasing income and higher aspiration levels. There is an increased demand for branded products in rural India. The rural FMCG market in India is expected to grow to US$ 220 billion by 2025 from US$ 23.6 billion in FY18. With the share of unorganised market in the FMCG sector falling, the organised sector growth is expected to rise with increased level of brand consciousness, augmented by the growth in modern retail.
Young consumers who form majority of the workforce, and due to time constraints, barely get time for cooking, are propelling the demand for food services in India, primarily in urban regions. Technology will also provide a stimulus. It is estimated that 40% of all FMCG consumption in India will be made online by 2020. The online FMCG market is forecast to reach US$ 45 billion in 2020 from US$ 20 billion in 2017.
With COVID-19 most aspects of life have been shifted online and it was just a matter of time before sector-specific trade fairs also opted for this medium. Among the sought-after online events in the New Year is FMCG Allied Expo Online Virtual Expo, an International Online Virtual Expo (Signature Edition) that brings Manufacturers, Distributors and Suppliers from across the globe together on a dedicated platform.
As a brand owner, you can contemplate the scope for multiple possibilities such as being able to identify new suppliers/distributors & take your business into new targeted territories from the safety of your office or home itself.
A direct interface with suppliers / distributors / buyers enables you to eliminate the middleman and interact / discuss possible tie-ups, finalise transactions and also generate relevant leads quickly & conveniently.
Bridge geographical distances and come even closer to your target audience on the virtual platform. Interact / chat simultaneously with buyers / people worldwide and be easily accessible to them as well.
The price tag for Virtual Exhibition Booths is extremely reasonable and quite easy on your finances as compared to a physical exhibitions. It provides all the business networking opportunities that you are used to as part of the physical expo.
The scope for visitors to attend and visit a virtual event is HUGE! Best of all, no overcrowding or waiting in line, just log in and start browsing. Virtual Expo Provide an easy to navigate virtual experience for both exhibitors and visitors.
This is your chance to reach out to an extensive universe of buyers and related stakeholders engaged with Food & Beverages, Personal Care Products, Organic Products, Beauty & Wellness and related segments.
A truly experiential concept, the virtual event format can feel more real than a physical exhibition and the returns on investment can be substantial with a wider audience attending from across the globe. With smooth navigation facilitating the process, this is a much more cost-efficient approach that you simply cannot afford to miss out.
Showcasing products is much more effective through this online platform and being able to have keyboard chats or audio/ video calls is a big advantage. From e-brochures to digital visiting cards, you can interact just as clearly as you would during a physical exhibition with added safety.
A virtual event provides all the experiences and opportunities without having to be physically present at a specific venue, so you can travel and conduct your regular work as well while participating with online format.
Engage both prospective sellers / buyers in a cost effective way
Due to a virtual exhibition platform, buyers and sellers save travel, accommodation and stock transportation expenses. It provides all the business networking opportunities that you are used to as part of the physical expo, the requirement to be physically present at the exhibition venue.
Industry players, manufacturers, suppliers, service providers, from the following FMCG categories should join the virtual expo to expand their sales network and market contacts.
